After more than a year of it's existence, I just realized that the nvidia titan Xp (notably not GeForce gtx titan Xp) clearly has “GeForce gtx” on the cooler. : r/pcmasterrace
TITAN Xp Graphics Card with Pascal Architecture | NVIDIA GeForce
NVIDIA+GeForce+GTX+Titan+Xp+12GB+GDDR5X+Graphics+Card+-+900-1G611-2530-000 for sale online | eBay
NVIDIA GTX Titan X (Pascal) Review vs. GTX 1080, SLI 1070s | GamersNexus - Gaming PC Builds & Hardware Benchmarks
Nvidia delivers new and improved Titan Xp—3,840 cores, 550GB/s memory bandwidth | Ars Technica