The Nazi history of Adidas, the sportswear giant that took weeks to drop Kanye West over antisemitism - Jewish Telegraphic Agency
Sportswear maker Adidas to buy Reebok
Why Adidas' Hip-Hop Partnerships are (Finally) Paying Off - Trapital
Run–D.M.C. Signed Hip Hop's First Endorsement Deal With Adidas - Beats, Rhymes & Lists
How Hip-Hop's First Endorsement Deal Turned Rappers Into Businesses
An Abridged History of Hip-Hop's Relationship with Sneaker Culture | Grailed
They did it without my approval': Kanye West Lashes Out At Adidas For Not Taking His Approval For Yeezy Day, Claims They Lied To Him While Copying His Designs - FandomWire
The History and Legacy of the Run-DMC adidas Partnership
:quality(70):focal(-5x45:5x55)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/3QJCKLBW3VBOHMOZCFFIK5A4XM.jpg "Run-D.M.C.'s 'My Adidas' and the Birth of Hip Hop Sneaker Culture | BoF")
Run-D.M.C.'s 'My Adidas' and the Birth of Hip Hop Sneaker Culture | BoF
How Hip-Hop's First Endorsement Deal Turned Rappers Into Businesses
Don't Spend Money On Adidas Until You Read This
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them - OPB
How The Adidas Superstar Turned Basketball (And Hip-Hop) On Its Head | The Journal | MR PORTER
Adidas cuts ties with Ye over antisemitic remarks that caused an uproar – WABE
How Hip-Hop's First Endorsement Deal Turned Rappers Into Businesses
The adidas Superstar is Born (Again) in Two Vintage-Inspired Colorways | GQ
Adidas terminates Ye partnership, Gap removes Yeezy items over antisemitic remarks
Kanye West buys Parler as other business partners back away - Los Angeles Times
How Hip-Hop's First Endorsement Deal Turned Rappers Into Businesses
50 years of Hip Hop in the new adidas x Foot Locker Chile20 collection | Collater.al
How Run-DMC Earned Their Adidas Stripes | The Journal | MR PORTER
Adidas, caught in the crosshairs of Kanye saga, has a complicated history with Jews | The Times of Israel
A Power Ranking of Rapper Sneaker Collaborations | Complex
The History and Legacy of the Run-DMC adidas Partnership
Design: adidas Originals pays homage to hip-hop history with RUN DMC collaboration - adobo Magazine Online
How Hip-Hop's First Endorsement Deal Turned Rappers Into Businesses
Adidas reports a $540M loss, in part because of unsold Yeezy products : NPR
