![TIL the founders of Adidas (Adolf Dassler) and Puma (Rudolf Dassler) were not only rivals in business, but both were members of the Nazi Party and are brothers who had an intense TIL the founders of Adidas (Adolf Dassler) and Puma (Rudolf Dassler) were not only rivals in business, but both were members of the Nazi Party and are brothers who had an intense](https://external-preview.redd.it/fRyXrU7RSQaJ_aJFDpprYkTuuhwrx9Ct9D0UG6ZW6yQ.jpg?width=640&crop=smart&auto=webp&s=e23216c9f2cd1e9d30621ff0edab594bdf1c1818)
TIL the founders of Adidas (Adolf Dassler) and Puma (Rudolf Dassler) were not only rivals in business, but both were members of the Nazi Party and are brothers who had an intense
![The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business](https://static.media.thinknum.com/media/blog/image/.thumbnails/adidas_featured-39JtprAG.jpg/adidas_featured-39JtprAG-770x400.jpg)
The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business
![Adolf and Rudolph Dassler were brothers born in the small town of Herzogenaurach, Germany. | by Abdiweli Dabar | Medium Adolf and Rudolph Dassler were brothers born in the small town of Herzogenaurach, Germany. | by Abdiweli Dabar | Medium](https://miro.medium.com/v2/resize:fit:628/1*lMB0g_S3evNW5OK8N9aPhA.jpeg)
Adolf and Rudolph Dassler were brothers born in the small town of Herzogenaurach, Germany. | by Abdiweli Dabar | Medium
![Adolf "Adi" Dassler - cca 1954 3 November 1900 6 September 1978 > colorized< The founder of the German sportswear… | Adidas brand, Adidas art, Vintage adidas Adolf "Adi" Dassler - cca 1954 3 November 1900 6 September 1978 > colorized< The founder of the German sportswear… | Adidas brand, Adidas art, Vintage adidas](https://i.pinimg.com/originals/b7/c2/64/b7c264b7d523cd421e0eface1b7330cc.jpg)