![How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing](https://miro.medium.com/v2/resize:fit:800/0*XCYXHKx-qeZE0dKf.jpg)
How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing
![Winning the Personalisation Race: How Adidas Created 30,000 Personalised Videos for Boston Marathon Runners Winning the Personalisation Race: How Adidas Created 30,000 Personalised Videos for Boston Marathon Runners](https://plsadaptive.s3.amazonaws.com/eco/images/uploaded_images/OI1A3OXczYNo7A3E2UpHcRQRJfh884qXMxtZ3P4W.jpeg)
Winning the Personalisation Race: How Adidas Created 30,000 Personalised Videos for Boston Marathon Runners
How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing
![New Balance ad campaign celebrates Boston Marathon - The Boston Globe | New balance, Boston marathon, Ad campaign New Balance ad campaign celebrates Boston Marathon - The Boston Globe | New balance, Boston marathon, Ad campaign](https://i.pinimg.com/474x/52/41/3c/52413cd8e3ca95f99a3d94fe71f6509f--boston-marathon-new-balance.jpg)
New Balance ad campaign celebrates Boston Marathon - The Boston Globe | New balance, Boston marathon, Ad campaign
![Adidas sends marketing e-mail congratulating customers for surviving Boston Marathon - The Boston Globe Adidas sends marketing e-mail congratulating customers for surviving Boston Marathon - The Boston Globe](https://bostonglobe-prod.cdn.arcpublishing.com/resizer/cFdg1ibGdASLq3-WG0o4sXpLBGc=/506x0/arc-anglerfish-arc2-prod-bostonglobe.s3.amazonaws.com/public/KVVLXABEMAI6PPYWINHOYKLAQM.jpg)