Why Mattel (Barbie) is a Leader in Brand Positioning – Karen King
Barbie Logo evolution 1992 - 1999 1999 - 2004 2004 - 2005 2005 - 2009 1959-1975 2009 - Present 1975 - 1992 | Barbie logo, Barbie, Brand strategy
Barbie 2.0 brand strategy / billboard campaign on Behance
Significant change for the Barbie brand: Barbie now has a new range of body types! | The Branding Journal
Barbie - Brand Strategy Presentation
Barbie" Strategy and Rebrand by RinglingBusiness - Issuu
Assignment #3: “The Evolution of a Brand Logo” Timeline Integration | Vis Info j499 Fall 2013 / Prof. Arriola
Life in plastic, not so fantastic: the tale of Barbie's decline – The New Economy
Mattel's Revival Plan: Bet on Barbie, the Movie - The New York Times
How Barbie is staying relevant in 2019 | Vogue India
Barbie - Brand Strategy Presentation
Mattel Barbie Presentation
Mattle - Barbie Marketing Mix
Not Your Mother's Barbie: How Mattel's New Dolls Aspire to Inspire - Knowledge at Wharton
How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female empowerment
Barbie 2.0 brand strategy / billboard campaign on Behance
Mattel's marketing boss on giving Barbie a timely makeover
Revitalising Barbie - The Case Centre
Barbie logo and her history | LogoMyWay
Barbie - Wikipedia
Mattel revamps its Barbie marketing strategy to empower girls through play - Kill Screen - Previously
Brand Management - Barbie Brand Analysis
