Selecting, evaluating, and updating prospects in direct mail marketing: Technical working paper (Report): Rao, Vithala R: Amazon.com: Books
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The Joint Identification of Utility and Discount Functions From Stated Choice Data: An Application to Durable Goods Adoption
PDF) Unplanned Buying on Shopping Trips
The use of personal appearance cues to infer sales rep character Lawrence L. Garber Jr.* and Earl D. Honeycutt Jr. Michael J.
PDF) Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects | venkatesh shankar - Academia.edu
References and Bibliography - Wiley Guide to Fair Value Under IFRS - Wiley Online Library
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PDF) Social Ties and User Generated Content: Evidence from an Online Social Network, INFORMS Marketing Science | Harikesh S. Nair - Academia.edu
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Professional Activities List of Publications Work in Progress
Fischer, Ahnkar, Clement (2005) Can a Late Mover Use International Market Entry Stratefy to Challenge the Pioneer Abstract
JM-MSI Special Issue: “From Marketing Priorities to Research Agendas”
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PDF) Does Customer Satisfaction lead to Accurate Earnings Forecasts | Paul Valentin Ngobo - Academia.edu
MSI Relevant Knowledge Series - Innovation Diffusion and New Product Growth - Marketing Science Institute
